With these list prices, imagine how much the knockout stage games are going for resale!

Answer:

Questions:

• Why do you think the ticket prices for the FIFA World Cup are structured this way?
• How does the reselling of tickets impact the actual price event attendees have to pay?
• FIFA introduced dynamic pricing this year, a strategy of increasing prices in response to real-time customer demand. Do you think this was a good or bad shift? Why?

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.

Behind the numbers (JetPac): 

"FIFA World Cup 2026 ticket prices start at USD 60 (federation-only) and reach USD 7,875 for the Final. General public entry starts at USD 120. Dynamic pricing, 15% fees, and record ticket demand make this the most expensive World Cup in history."

About the Author

Kathryn Dawson

Kathryn (she/her) is excited to join the NGPF team after 9 years of experience in education as a mentor, tutor, and special education teacher. She is a graduate of Cornell University with a degree in policy analysis and management and has a master's degree in education from Brooklyn College. Kathryn is looking forward to bringing her passion for accessibility and educational justice into curriculum design at NGPF. During her free time, Kathryn loves embarking on cooking projects, walking around her Seattle neighborhood with her dog, or lounging in a hammock with a book.

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